# Sumble Enrich

Sumble Enrich takes all of Sumble's data that's manually explorable in our [web-application](https://docs.sumble.com/web-application "mention") and puts it in your enterprise tools. In addition to providing daily updates of our raw data for your accounts, Enrich also enables aggregations and custom logic to be run specific to your organization.

## Use cases

#### Revenue Operations

* Account prioritization: by aggregations, custom logic/models
* Territory planning: from custom scoring
* Whitespace analysis: identify accounts missing from your CRM
* Measuring account penetration: how much whitespace is *within* an account

#### Account base marketing

* Prioritize targets: for ABM campaigns
* Inform message: for ABM campaigns

## Deep Links <a href="#deep-links" id="deep-links"></a>

We provide both raw enrichments as well as deep links to our data. We do this for two reasons:

* allows RevOps and marketing teams to understand the source behind our data.
* when deep links are made available in your CRM, it allows reps to directly access our raw data. This helps reps understand and build trust in the data, and allows reps to use the additional context in relevant job posts and LinkedIn profiles to inform their outreach.

For example:

* Alongside an enrichment saying there are 71 site reliability engineers at a company, we provide a deep link to a page showing all site reliability engineers at that company.
* If we provide a number like 406 teams doing cloud migrations, we provide a deep link to a page with those teams.

## Account Matching

We handle account matching. In order to do matching we need at least account name or URL.

<table><thead><tr><th width="232.203125">Field</th><th width="90.14453125" data-type="checkbox">Required</th><th>Description</th></tr></thead><tbody><tr><td>Account ID</td><td>true</td><td>unique identifier for your account</td></tr><tr><td>Account Name</td><td>true</td><td>account's organization name</td></tr><tr><td>Account URL</td><td>true</td><td>primary URL or domain associated with the account</td></tr><tr><td>Account Linkedin URL</td><td>false</td><td>URL of linkedin page associated with the account</td></tr><tr><td>Country</td><td>false</td><td>account's organization headquarter country</td></tr><tr><td>Parent Account ID</td><td>false</td><td>unique identifier of account's parent organization</td></tr><tr><td>Ultimate Parent Account ID</td><td>false</td><td>unique identifier of account's most parent organization</td></tr><tr><td>Alternate Names</td><td>false</td><td>other names the account's organization is known by</td></tr><tr><td>Alternate URLs</td><td>false</td><td>other URLs associated with the account's organization</td></tr></tbody></table>

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