> For the complete documentation index, see [llms.txt](https://docs.sumble.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sumble.com/enterprise-services/sumble-enrich.md).

# Sumble Enrich

Your GTM teams shouldn't have to leave their own systems to use Sumble's data.

Sumble Enrich takes everything that's explorable in our [web app](/web-app/search-discovery.md) and delivers it straight into the tools your team already works in, with daily updates of the raw data for your accounts, plus aggregations and custom logic built specifically for your organization.

## What you can do with it

#### Revenue Operations

* **Account prioritization** — from aggregations and custom logic or models
* **Territory planning** — from custom scoring
* **Whitespace analysis** — identify accounts missing from your CRM
* **Account penetration** — measure how much whitespace sits *within* an account

#### Account-based marketing

* **Prioritize targets** for ABM campaigns
* **Inform the message** with what each account is actually building and hiring for

## Deep links so reps trust the data <a href="#deep-links" id="deep-links"></a>

We provide both raw enrichments and deep links back to our data, for two reasons:

* It lets everyone see the source behind every number.
* When deep links land in your CRM, anyone can open the underlying data directly. That builds trust in the data, and gives the extra context (the actual job posts and LinkedIn profiles) to inform their outreach.

For example:

* Alongside an enrichment saying there are 71 site reliability engineers at a company, we provide a deep link to a page showing all of them.
* Alongside a number like 406 teams doing cloud migrations, we provide a deep link to those teams.

## Account matching

We handle account matching. To do it, we need at least an account name or URL.

<table><thead><tr><th width="232.203125">Field</th><th width="90.14453125" data-type="checkbox">Required</th><th>Description</th></tr></thead><tbody><tr><td>Account ID</td><td>true</td><td>unique identifier for your account</td></tr><tr><td>Account Name</td><td>true</td><td>account's organization name</td></tr><tr><td>Account URL</td><td>true</td><td>primary URL or domain associated with the account</td></tr><tr><td>Account Linkedin URL</td><td>false</td><td>URL of linkedin page associated with the account</td></tr><tr><td>Country</td><td>false</td><td>account's organization headquarter country</td></tr><tr><td>Parent Account ID</td><td>false</td><td>unique identifier of account's parent organization</td></tr><tr><td>Ultimate Parent Account ID</td><td>false</td><td>unique identifier of account's most parent organization</td></tr><tr><td>Alternate Names</td><td>false</td><td>other names the account's organization is known by</td></tr><tr><td>Alternate URLs</td><td>false</td><td>other URLs associated with the account's organization</td></tr></tbody></table>

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