Sumble Enrich
Sumble Enrich takes all of Sumble's data that's manually explorable in our Web application and puts it in your enterprise tools. In addition to providing daily updates of our raw data for your accounts, Enrich also enables aggregations and custom logic to be run specific to your organization.
Use cases
Revenue Operations
Account prioritization: by aggregations, custom logic/models
Territory planning: from custom scoring
Whitespace analysis: identify accounts missing from your CRM
Measuring account penetration: how much whitespace is within an account
Account base marketing
Prioritize targets: for ABM campaigns
Inform message: for ABM campaigns
Deep Links
We provide both raw enrichments as well as deep links to our data. We do this for two reasons:
allows RevOps and marketing teams to understand the source behind our data.
when deep links are made available in your CRM, it allows reps to directly access our raw data. This helps reps understand and build trust in the data, and allows reps to use the additional context in relevant job posts and LinkedIn profiles to inform their outreach.
For example:
Alongside an enrichment saying there are 71 site reliability engineers at a company, we provide a deep link to a page showing all site reliability engineers at that company.
If we provide a number like 406 teams doing cloud migrations, we provide a deep link to a page with those teams.
Account Matching
We handle account matching. In order to do matching we need at least account name or URL.
Account ID
unique identifier for your account
Account Name
account's organization name
Account URL
primary URL or domain associated with the account
Account Linkedin URL
URL of linkedin page associated with the account
Country
account's organization headquarter country
Parent Account ID
unique identifier of account's parent organization
Ultimate Parent Account ID
unique identifier of account's most parent organization
Alternate Names
other names the account's organization is known by
Alternate URLs
other URLs associated with the account's organization
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