Sumble Enrich

Your GTM teams shouldn't have to leave their own systems to use Sumble's data.

Sumble Enrich takes everything that's explorable in our web app and delivers it straight into the tools your team already works in, with daily updates of the raw data for your accounts, plus aggregations and custom logic built specifically for your organization.

What you can do with it

Revenue Operations

• Account prioritization — from aggregations and custom logic or models

• Territory planning — from custom scoring

• Whitespace analysis — identify accounts missing from your CRM

• Account penetration — measure how much whitespace sits within an account

Account-based marketing

• Prioritize targets for ABM campaigns

• Inform the message with what each account is actually building and hiring for

Deep links so reps trust the data

We provide both raw enrichments and deep links back to our data, for two reasons:

• It lets everyone see the source behind every number.

• When deep links land in your CRM, anyone can open the underlying data directly. That builds trust in the data, and gives the extra context (the actual job posts and LinkedIn profiles) to inform their outreach.

For example:

• Alongside an enrichment saying there are 71 site reliability engineers at a company, we provide a deep link to a page showing all of them.

• Alongside a number like 406 teams doing cloud migrations, we provide a deep link to those teams.

Account matching

We handle account matching. To do it, we need at least an account name or URL.

Required

Field	Required	Description
Account ID		unique identifier for your account
Account Name		account's organization name
Account URL		primary URL or domain associated with the account
Account Linkedin URL		URL of linkedin page associated with the account
Country		account's organization headquarter country
Parent Account ID		unique identifier of account's parent organization
Ultimate Parent Account ID		unique identifier of account's most parent organization
Alternate Names		other names the account's organization is known by
Alternate URLs		other URLs associated with the account's organization

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