> For the complete documentation index, see [llms.txt](https://docs.sumble.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sumble.com/web-app/account-intelligence/hiring-trends.md).

# Hiring trends

The Trends tab on [organization pages](/web-app/account-intelligence/organization-pages.md) shows how an organization's hiring activity has changed over time. It charts job post volume broken out by technology, job function, or other dimensions so you can see where a company is investing or pulling back.

## What trends show

Trends display time-series charts of job post counts, typically over the last 12+ months. You can view trends by:

* **Technologies** — track adoption and decline of specific tools (e.g., see whether AWS or GCP mentions are growing)
* **Job functions** — see which departments are hiring more or fewer people over time

The charts are interactive — hover over data points to see exact counts, and use filters to focus on specific technologies or functions.

## Using trends for selling

Trends help you build a narrative around an organization's direction:

* A sustained increase in a technology's mentions signals investment and potential budget
* A decline in a competitor's technology could mean they're evaluating alternatives
* Growing headcount in a specific function suggests scaling challenges that your product might address
* A flat trend after a period of growth might indicate a plateau or a strategic shift

Combine trends with [intent signals](/web-app/account-intelligence/intent-signals.md) to understand both what's happening now and how it fits into a longer pattern.

## Availability

Trends are available on Pro and Enterprise plans. Free users see a limited view.

Trends data is computed daily from Sumble's historical job post archive, which spans multiple years for most covered organizations.