Sales plays supported by our data

Our data is particularly useful where sales motions involve:

1. Selling a commercial offering on top of an open-source solution

For example, if you are selling a commercial solution on top of Apache Iceberg and want to find all companies using Apache Iceberg.

2. Competitor takeout

Example, selling a cloud data warehouse and wanting to find companies and teams using an on-premise data warehouse like Teradata.

3. Selling based on complementary technology

For example, if you have a solution that connects Salesforce AND Snowflake and want to identify all companies using those technologies together.

4. Selling around major technology projects

• Cloud migrations

• Data infrastructure migrations

• Frontend migration

• GenAI projects

5. Selling Based on a Persona

For example, if you sell to site reliability engineers and want to prioritize companies with the most site reliability engineers.