Sumble Enrich

Bulk export and account enrichment

Data Overview

We draw on rich sources such as job posts, LinkedIn profiles, and company web pages to provide very granular account intelligence. We can identify technologies, trends in technology investments, key personas, and org chart information. We provide a lot of our data at no cost on our web app for browsing purposes, and charge for bulk export and programmatic enrichment.

Use Cases

Our account enrichment product is typically used for:

RevOps Teams

• Account prioritization

• Territory planning

• Account penetration: measure your penetration in an account and how much whitespace exists in that account

• Whitespace analysis to identify missing accounts

ABM Campaigns

• Inform targets for ABM campaigns

• Inform messaging for ABM campaigns

Data Matching

We handle matching. In order to do matching we need at least account name or URL.

Ideal set of fields are:

• Account ID (to match back to your account list)

• Account name (high priority)

• URL (high priority)

• Headquarters country (medium priority - billing country also works)

• LinkedIn company URL (optional)

• Parent account ID (if subsidiary; low priority)

• Ultimate parent account ID (if subsidiary; low priority)

Data Delivery

• SFDC

• Snowflake

• Push to blob storage

• Most other approaches to integrating into your systems

Deep Links

We provide both raw enrichments as well as deep links to our data. We do this for two reasons:

• allows RevOps and marketing teams to understand the source behind our data.

• when deep links are made available in the CRM, it allows reps to directly access our raw data. This both helps reps understand the data. This builds trust in the data and allows reps to use the additional context in relevant job posts and LinkedIn profiles to inform their outreach.

For example:

• Alongside an enrichment saying there are 69 site reliability engineers at a company, we provide a deep link to show all site reliability engineers at that company

• If we provide a number like 406 teams doing cloud migrations, we provide a deep link that shows those teams

Getting Started

• You can explore the data yourself to better understand what we have.

• Book time to talk to us about how our data might work in your context.