Sumble Signals

Sumble Signals delivers timely and actionable alerts to AEs and SDRs.

We identify key changes inside prospects such as GenerativeAI projects, changes in tech stack, increases in headcount, key job function hires and more.

Specific Signals

Signals Sumble covers includes:

Category	Examples	Why It Matters to You
Technology Adoption	First-time a company mentions a technology in a job post First-time a team mentions a technology in a job post	Identify companies and teams investing in modern infrastructure that is either complementary or competitive with your product
Key Technology Projects	Data infrastructure migration Security infrastructure migration Front-end migration Design system migration Cloud migration Microservices migration GenAI projects	Identify when a company has major technology projects and are evaluating tools, have the budget to modernize, and are open to new solutions
Acceleration in Job Postings	Increase in mentions of technology in job posts Increase in job functions broken out by job function	Detect when a company is investing heavily, as there’s likely a new budget, growing pains, and a potential need for your solution
New Hires	New leadership hires	See when new leaders are hired as they often are brought in to drive change, which includes evaluating new tools and vendors, giving you an opportunity to influence their vision
Growth in Headcount	Increase in headcount broken out by job function	Reveal where companies are investing and scaling as they’re likely facing new challenges and expanding budgets, creating an opportunity for you your product
Competitor Churn Signals	Decreases in competitor usage; relevant digital transformation and migration activity Decrease in mentions of a competitor Deceleration of job posts	Identify companies that may be dissatisfied with an existing solution and may be looking to replace it, giving you the chance to win their business
Own Product Churn Signals	Decrease in mentions of own product	Flag when an account may be at risk of reducing or canceling their contract, giving you the opportunity to proactively engage and reestablish value
Champion Alerts	Contact connected to another opportunity that was closed-won A power user who hasn’t used the product for a certain period of time	Somebody who already knows and trusts your product moves companies

Data Matching

We handle matching to identify which rep owns an account in order to route an alert. We can also just send a raw alert feed, matching our account ID to your account ID and allow you to handle the routing.

Fields for matching

Field	Priority	Notes
Account ID	Required	To match to your account list
Account Owner	Required
Account Name	High
Account URL	High
Headquarters Country	Medium	Billing country also works
Account Linkedin URL	Low
Parent Account ID	Low	If account is a subsidiary
Ultimate Parent Account ID	Low	If account is a subsidiary

Integration

We deliver alerts to:

• Slack Email

• Sumble web application

• Snowflake share

We will add more alert integrations over time. Ask us about a new integration if you don't see it here.

Book a time to chat with us