Sumble Signals
Your team can't watch every account. It's so easy to miss tech stack changes, churn signals, active projects because there's so much going on.
Sumble Signals watches for you. We detect the moment something shifts inside an account such as a new generative AI project, a competitor slipping out of the stack, a surge in hiring, a key leadership move, and then deliver it where it will drive action.
Two ways to put signals to work
As alerts to your reps. We match each signal to the account owner and route it to Slack, Salesforce, HubSpot, email, or the Sumble app, so your team reaches out while the opportunity is live, not after it's gone.
As data in your warehouse. We can also push signals as a raw feed into your Snowflake share or data warehouse. From there, teams blend them with their own first-party data to power account scoring, feed broader data models, and automatically create tasks for reps on your logic, in your stack.
Specific Signals
Signals Sumble includes:
1. Technology Adoption
First-time a company mentions a technology in a job post; First-time a team mentions a technology in a job post; Any mention of a technology in a job post
Identify companies and teams investing in modern infrastructure that is either complementary or competitive with your product
2. Key Technology Projects
Cloud cost optimization; Cloud migration; Data infrastructure migration; Design system migration; Digital transformation; Frontend migration; Generative AI projects; Microservices migration; Security infrastructure modernization
Identify when a company has major technology projects and are evaluating tools, have the budget to modernize, and are open to new solutions
3. Acceleration in Job Postings
Increase in mentions of technology in job posts; Increase in job functions broken out by job function
Detect when a company is investing heavily, as there's likely a new budget, growing pains, and a potential need for your solution
4. New Hires
New leadership hire broken out by job function or experience with a specific technology
See when new leaders are hired as they often are brought in to drive change, which includes evaluating new tools and vendors, giving you an opportunity to influence their vision
5. Growth in Headcount
Increase in headcount broken out by job function
Reveal where companies are investing and scaling as they're likely facing new challenges and expanding budgets, creating an opportunity for your product
6. Competitor Churn Signals
Decrease in competitor usage; relevant digital transformation and migration activity; Decrease in mentions of a competitor; Deceleration of job posts
Identify companies that may be dissatisfied with an existing solution and may be looking to replace it, giving you the chance to win their business
7. Own Product Churn Signals
Decrease in mentions of own product
Flag when an account may be at risk of reducing or canceling their contract, giving you the opportunity to proactively engage and reestablish value
8. Champion Alerts
Contact connected to a previous closed-won opportunity; A power user who hasn't used the product for a certain period of time
Somebody who already knows and trusts your product moves companies
9. Keyword Tracking in Job Posts
Niche certifications or compliance needs (e.g. SOC2, HIPAA); Internal pain points (e.g. technical debt, scalability issues); Unique methodology mentions
Find hidden opportunities standard filters miss. By tracking specific keywords, you can pitch solutions for the specific problems they are hiring to solve
Data Matching
We handle matching to identify which rep owns an account in order to route an alert. We can also just send a raw alert feed, matching our account ID to your account ID and allow you to handle the routing.
Fields for matching
Account ID
Required
To match to your account list
Account Owner
Required
Account Name
High
Account URL
High
Headquarters Country
Medium
Billing country also works
Account Linkedin URL
Low
Parent Account ID
Low
If account is a subsidiary
Ultimate Parent Account ID
Low
If account is a subsidiary
Integration
We deliver alerts to:
Email
Sumble web application
We will add more alert integrations over time. Ask us about a new integration if you don't see it here.
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