# Generate pipeline
Find, track, and research high priority accounts and people.
## Create account lists
Build a list of accounts to ensure your strongest message is relevant. Use [Organization search](/web-application/search-bar/organization-search.md) to hone a filter identifying
* ICPs with job function filters
* need with tech filters
* deal size with head count filters
If you already have an account list you can import it into sumble you can follow the instructions at [Account lists](/web-application/account-lists.md#import-account-list) and start researching immediately.
Make your account list
You can keep track of different slices of account by creating a different account list for each one.
Imagine you're selling a B2C CRM; you can identify high value accounts by filtering for organizations by competitive or complementary product usage, presence of ideal customer employees, and increase deal size likelihood.
{% hint style="success" %}
### Quickstart Example
### Build a target account list
I am a rep for a B2C outreach/CRM application. I want filters to find organizations who would be interested in my product.
**1. Add competitive technologies**
Show me all the organizations using my competitors' technologies (takeout campaign).
[](https://sumble.com/l/vwpfvKVR4r) [**Click to try it on Sumble**](https://sumble.com/l/vwpfvKVR4r)
**2. Add complementary technologies (if relevant)**
Show me all the organizations already using technology that indicate high value.
[](https://sumble.com/l/nc571teg3X) [**Click to try it on Sumble**](https://sumble.com/l/nc571teg3X)
**3. Add your ideal customer profiles**
Show me all the organizations with employees who love my product.
[](https://sumble.com/l/ZCWUUJrfDq) [**Click to try it on Sumble**](https://sumble.com/l/ZCWUUJrfDq)
**4. Add a headcount prioritization**
Show me all the organizations with high headcount so I can use my time to get big deals.
[](https://sumble.com/l/iva8LAJoB0) [**Click to try it on Sumble**](https://sumble.com/l/iva8LAJoB0)
{% endhint %}
[Try it all together!](https://sumble.com/l/hF1d0V4t9J)
## Research primed accounts
High priority accounts from your list can be drilled into to build [Organization pages](/web-application/organization-pages.md). Uncover details about
* Team/organization structure
* Contacts with relevant skills and role
* Job posts with information to contextualize need
With your B2B CRM sales targets you can explore teams and org structure along with role hierarchy and job posts to
{% hint style="success" %}
### Quickstart Example
### Research an account
I am a rep for a B2C outreach/CRM application. I want to find a contact I can reach out to and craft a personalized message for.
If I clicked through to an organization with filters on the page I can remove filters as necessary to surface more relevant teams/contacts/job posts.
**1. Drill into org structure**
Understand team hierarchy and distribution.
[](https://sumble.com/l/7BxgYcaUbH) [**Click to try it on Sumble**](https://sumble.com/l/iva8LAJoB0)
**2. Get the relevant people**
See the people associated with the filters I care about.
[](https://sumble.com/l/eGd3RXGPqu) [**Click to see it on Sumble**](https://sumble.com/l/iva8LAJoB0)
**3. Understand role distribution**
Find out how big the ICP role is in this organization.
[](https://sumble.com/l/yfPKhHjxR8) [**Click to try it on Sumble**](https://sumble.com/l/yfPKhHjxR8)
**4. Detect need in job posts**
Find the job posts that mention the ICPs and technologies that indicate need.
[](https://sumble.com/l/9h8MIqYADm) [**Click to try it on Sumble**](https://sumble.com/l/9h8MIqYADm)
{% endhint %}
## Act on sales signals
Convert your research into opportunities with a high likelihood of closing or increase the ROI on your time by realizing that an account is not ready to by right now.
* Look at job post trends to identify increasing need
* Observe new job posts/hires in decision making roles
* Craft the perfect message with language from job posts
With your B2B CRM sales targets you can explore teams and org structure along with role hierarchy and job posts to
{% hint style="success" %}
### Quickstart Example
### Time and message an account
I am a rep for a B2C outreach/CRM application.
**1. Check for an increasing selling signal**
[](https://sumble.com/l/GW0QfSLkMD) [**Click to try it on Sumble**](https://sumble.com/l/GW0QfSLkMD)
**2. Get the relevant people**
Once you've found an account with strong intent signals you can go back to people profiles to create personalized outreach messages. Find people
* [On the people tab](https://sumble.com/orgs/live-nation/people?as=%7B%22operator%22%3A%22AND%22%2C%22children%22%3A%5B%7B%22operator%22%3A%22OR%22%2C%22fields%22%3A%7B%22technology%22%3A%7B%22include%22%3A%5B%22mailchimp%22%2C%22omnisend%22%2C%22brevo%22%2C%22attentive%22%5D%2C%22exclude%22%3A%5B%5D%7D%7D%7D%2C%7B%22operator%22%3A%22OR%22%2C%22fields%22%3A%7B%22job_function%22%3A%7B%22include%22%3A%5B%22Digital+Marketing%22%2C%22Product+Marketing%22%5D%2C%22exclude%22%3A%5B%5D%7D%7D%7D%5D%7D)
* [With a job function](https://sumble.com/l/a49SjpvGMq)
* [Associated with job posts](https://sumble.com/l/HQaP3v7OUo)
#### **3. Tailor your message**
Ensure your outreach has the best chance of conversion by using language from job posts to convey knowledge and understanding.
[](https://sumble.com/l/FNg2Ijrgnv) [**See it on Sumble**](https://sumble.com/l/FNg2Ijrgnv)
{% endhint %}
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